Green for Green
Fast Company, often just a source of hype for V.P.’s who are too lazy to spot industry trends on their own, actually has an informative and entertaining article called Resources: The Revolution Begins. From the by-line, “Businesses large and small are finally seeing the green light. It isn’t just conscience–or all those nice young people in Guatemalan sweaters–that’s doing the trick. It’s the sight of all that money.”
You know, in my more cynical moments I actually think that sustainability’s largest obstacles are gray haired execs who think first and foremost that anything that might be called green is for pansies and tree huggers. It’s nice to see some green speak in the mainstream media. The pansies and tree huggers are takin’ over.